lex&partnersthe best event host of Europe

The project Lex&Partners - creative unite the best event host of Europe, which changed the perception European of services to celebrate weddings and events. Usual conservative weddings - start having fun, boring banquettes were becoming an exciting episode, overflowing with happiness.

lex&partnersthe best event host of Europe

creative unite the best event host of Europe

DESCRIPTION

The project Lex&Partners – creative unite the best event host of Europe, which changed the perception European of services to celebrate weddings and events. Usual conservative weddings – start having fun, boring banquettes were becoming an exciting episode, overflowing with happiness.

TASK

Attract consumers, creation guide to best event host of Europe. Redesign, to a new - more progressive.

DEADLINES

2 months – 245 hours

TEAM

5 people

CONTAINS IN ITSELF

Logo, website

TECHNOLOGIES

- Scrum
- Axure
- UI\UX
- Mental map
- Architect
- Html, CSS, JS
- Jquery
- WordPress, PHP

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Before starting

Acquaintance with client was going on remotely, Our previous client Chesse Studio recommended us, ‘Cause we made for them nice website, promotion and strong sales

When discussing project – we were given a target to provide audience of the client – new site, which gives new life to the project.

For the team Lex&Partners we have created the web site of the hosts association, and for individual host. Now, when project was started, was getting a lot very positive reviews about the beauty and readability of the project, and that’s high praise for us.

Goals

Project" Lex&Partners" must perform three functions:

Customer acquisition with a Google Adwords, with the direction of a specific host, n/or a specific page as the requested service.
Attracting new and training is already existing audience via SEO. In our case - is a blog, split into segment on, how to start and finish wedding.

A Guide to event host in Europe and the CIS. Now - 11 hosts, Lex&Partners crew are rising from year to year.

An update design, into more innovative, and new

Analytics, mind map and project architecture

First up, what needed to be done, discover competitors, their promotion methods, commercial’s and ways of working. As stated previously, Lex&Partners innovators for these services, unfortunately no matches were found, we’re moving ‘on in the analysis from Europe to CIS market.
In this way, we’re getting a list of Russian-speaking hosts, who practice in another market similar service, not that different from ours. At this time were gathered top 20 hosts, on which we continued to analyzing the market.

We soon found out, that the promotion per se for most competitors is only at famous catalog, which means, that the niche market for advertisement and SEO – fully accessible, this was followed by a structure of the project.

Main, services, service (detailed), blog, rubric and a detailed news page, and most importantly, what distinguishes us from competitors – PORTFOLIO. Yes, that’s right, not a single host, won’t be able to show, only a few pictures of his bio. Which means after seeing our site, any who seeks host for yourself – have been able to seeing the work in practice. To hear the voice, to see the behavior, speech, competitions and the celebrations. And more importantly – The quality of shooting processing and photos.

Then when the time was right – moving into architecture phase. We’ll be happy to share with you by the results

Analytics, mind map and project architecture

Then when the time was right – moving into architecture phase. We’ll be happy to share with you by the results

Technology choices and solutions

Before the start of this project, like every, we had budgetary and time constraints. In our case – we had to get product, which includes multiple functionality and business logic, at the same time, will present a chance to further consideration develop. Thus, we decided to do at this little project BEM methodology, with which, we could change any part of the site, without damaging for other part. To reduce costs, we had opted for a system – CMS WordPress, because we needed creating web-pages constructor, by which in this CMS, There is already a Repiter.

As a develop methodology – we chose SCRUM, which divided this project per iterations, stages of presentation, readiness reporting and plan for the next months. Also with same approach, can transform the functions logic of project without detriment. which is very important for startup, because for development of the project has different requirements from investors, different user’s component and other.

Front end of the project: BEM, Bootstrap 4, CSS, LESS, SASS, HTML5, JS, GIT, GULP

During the launch phase, was important to understand – who and from where go to our website, collect various analyst and increase the conversion of the project. And we also have to delineate user’s by the degree of interest.

Responsive design

One of the major requirements – it’s the most user-friendly UI/UX interface, which very simple to use on any device. *for that purpose was separately established the whole design at resolution 2560, 1920, 1680, 1366, 1024, 768 и 320\640. Such an approach would allow possibility of using our website on any device. interface was inspected by independent testers and taken into account all comments received from users. There have been drawn over 300 mock-ups, in view of the differing resolution and we are happy to make every customer’s wish. It is at this stage client approval of the final design, Now all that remains to be done is to make a Front-end and Back-end of the project.

It is also important to following the methodology of project, we answer the needs of our clients – a,ny changes are possible, and not too expensive in realizing. Each part of the project is an open to further altering and/or modifying.

In order to project could have been handled by any developer – was created Style Guide, which described all standards for any elements on a website with the rules, how to do and where the elements can be applied.